JSW group is all set to build their own sports management agency for the players that they are taking care of. They are also having a keen interest in collaborating with the sports federation, for assisting the players with Olympics game.
JSW Sports Management Agency for the Athletes
JSW came into the spotlight as the sports manager after Sakshi Malik was signed by the Nissan to be the face of the DATSUN Redi-GO Sport. This happened right after she won the bronze medal for wrestling at the Rio Olympics.
Similarly, many other players and sportsperson who were trained under JSW group have returned back to continue their commercial activities. Even the javelin throwers like Neeraj Chopra and other wrestlers like Bajrang Punia and Pooja Dhanda.
The main purpose of sports management for athletes is to provide funds so as to help the athletes to prepare and work for international games.
Mustafa Ghouse, CEO of JSW Sports told the Economic Times- ‘It was after the win of Sakshi Malik that we seriously got into the work, for making it bigger and better than before. We slowly began providing the commercial requirements of the player and planning out their activities in a complete holistic manner’.
JSW has already put up their plans for the partnership with the National Rifle Association of India, NRAI. The partnership will have JSW funding the NRAI for bringing more advanced and high performing resources for the shooting athletes. This will help the Indian Shooting Athletes to work for the upcoming Paris and Tokyo Olympics.